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Globe and Mail -With the full Toronto International Film Festival lineup about to be announced on Tuesday, it’s just days till the city will be immersed in full-on movie madness. And if you don’t have your tickets yet, you should be nervous.
The fest’s Daytime Lite package and its 6 p.m. and 9 p.m. Visa Screening Room (Elgin Theatre) packages are sold out; and the 10-ticket packages are going, going … well, they’ll be gone soon, says Peter Reitzel, TIFF’s senior manager of audience development. “Our daytime and festival packages are also limited,” he notes, “and are typically sold out by the time this sales cycle is over” at the end of August. (Marathon lineup day is Sept. 3, when regular tickets go on sale.)
Last year, the popular 30-coupon book was eliminated, causing great consternation and online complaining among festival veterans. But Reitzel says the annual tweaking of ticket offerings and procedures is not only about serving the festival’s needs but also responding to audience feedback. “We have a very proactive customer-relations force that logs every suggestion, whether by phone or e-mail, all year round,” he says. “We note everything - from suggestions about changing the colour of signage to a 10-page algorithm of how to do processing better.”… [Full Story]
