Are people checking out the TIFF activities at Yonge-Dundas Square? Some very good stuff there... and it's free. Screenings of concert films, events promoting films (they had women's roller derby yesterday promoting Whip It), concerts (New Zealand's the Topp Twins did a great show last night--so funny and entertaining; Keisha Castle-Hughes was in the audience), and celebrity appearances (Drew Barrymore and the entire cast of Whip It appeared--before their appearance at their premiere screening). Lots more stuff throughout the week.
TIFF's ramping up of the YD Square events is one of the best additions to the festival, I think. Not everyone is able to go to the screenings, but everyone is able to enjoy events (of all kinds) for free.